“Launched under the directives of the Department of Financial Services, Ministry of Finance, Government of India, the campaign will focus on extending the benefits of flagship central schemes such as the Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY) to every deserving person,” the statement said.

The primary objective of the campaign is to ensure 100 per cent coverage of all eligible beneficiaries who have so far been left out of these schemes. Alongside enrolment in financial schemes, the drive will also prioritise KYC re-verification of dormant Jan Dhan accounts, opening of new bank accounts, and registration in insurance and pension schemes,” it said.

This state-wide campaign reflects the Uttar Pradesh government’s commitment to inclusive development under the vision of “Sabka Saath, Sabka Vikas,” bringing financial empowerment to every corner of rural society, according to the statement.

The Director General of Institutional Finance, Uttar Pradesh, has issued clear instructions to all district magistrates and departmental officials to run the financial inclusion campaign with strong leadership at the district level.

The guidelines given to the district administration direct that at least one camp must be organised in every gram panchayat.

A detailed strategy will be prepared through District Level Consultative Committee (DLCC) meetings, participation of all departmental officials at the block, panchayat, and public levels must be ensured, the guidelines said. Weekly review and monitoring will be done to regularly track progress, it added. PTI KIS OZ OZ